The series witnessed the participation of over 600 buyers across four cities, engaging with 40 tourism stakeholders from Karnataka. The roadshows provided a dynamic platform for networking, collaboration, and showcasing Karnataka’s diverse tourism offerings — from heritage and culture to eco‑tourism, adventure, and luxury hospitality.

Stakeholders from Karnataka included leading names such as Air Travel Shoppe Pvt. Ltd., Arcor Hotels Mysuru, Areca County, Bigtravels, BlueEarth Hospitality Pvt. Ltd., CGH Earth, Cintacor Island Resort, Coorg Cliffs Resorts India Pvt. Ltd., Evolve Back Resorts, Heritage Resort Hampi, Indo Asia Hotels & Resorts, Intersight Tours & Travels Pvt. Ltd., Java Rain Resorts, Jungle Lodges and Resorts Ltd., Kaav Safari Lodge Kabini, Kadkani River Resorts Pvt. Ltd., Karnataka State Tourism Development Corporation Ltd., Machaan Lodges & Resorts, Mahindra Holidays & Resorts, Maitri Heritage, Narayani Holidays and Conferences Pvt. Ltd., Paradise Resorts Udupi, Quality Holidays and Cars Pvt. Ltd., Scylla Luxury Resort & Spa, SGR Travels, Skyway International Travels Pvt. Ltd., Tamara Leisure Experiences, TGI Hotels & Resorts, The Leela Coorg Forest Sanctuary, The Serai Resorts, The Silver Sky Hotels & Resorts, The Windflower Resorts & Spa, The Yellow Bamboo Resort & Spa, Travel India Company, Tripbanao, Trivik Hotels & Resorts Pvt. Ltd., WelcomHeritage Shivavilas Palace Hampi, and Woodstock Resorts.

Adding vibrancy to the roadshows, engaging activities such as a Quiz on Karnataka’s tourist destinations and a raffle draw were conducted at each location. Winners were awarded with complimentary stay vouchers and gift hampers, creating excitement and further strengthening the connect between Karnataka’s tourism stakeholders and the buyer community.

Speaking on the occasion, K. Syama Raju, President – Karnataka Tourism Society (KTS), said: “The Gujarat Series Roadshows have been a landmark initiative in connecting Karnataka’s tourism stakeholders with the vibrant travel trade community of Gujarat. With over 600 buyers participating across four cities, the response has been truly encouraging. Gujarat is one of the most important feeder markets for us in terms of domestic tourism, and strengthening this relationship is vital to sustaining growth. Building on the momentum of the recently concluded Discover Chikkamagaluru showcase, which highlighted Karnataka’s coffee heritage and cultural richness, these roadshows further reinforce our commitment to promoting Karnataka as a preferred destination for both domestic and international travelers.”

Adding to this, Jagadeesh H., Secretary – Karnataka Tourism Society (KTS), emphasized: “These roadshows exemplify the strength of government–private partnerships in tourism promotion. Collaboration between state agencies and private stakeholders ensures that such initiatives deliver maximum impact. B2B meets like these not only create new linkages but also enhance visibility for Karnataka across key feeder markets. Looking ahead, we are excited to continue this momentum with upcoming domestic roadshows planned for this calendar year in Mumbai (Navi Mumbai, Mumbai), Rajasthan, Punjab & NCR (Jaipur, Chandigarh, Amritsar, Delhi, Noida, Gurugram), Kolkata, UP, Bihar, Odisha & Chhattisgarh (Lucknow, Kolkata, Patna, Bhubaneswar, Raipur), Tamil Nadu & Kerala (Chennai, Coimbatore, Madurai, Kochi, Thiruvananthapuram), Central India & Maharashtra (Pune, Nashik, Aurangabad, Nagpur, Bhopal, Indore), and Andhra Pradesh & Telangana (Visakhapatnam, Vijayawada, Hyderabad). These engagements will further strengthen Karnataka’s domestic outreach and reinforce our position as a leading tourism destination.”

The Karnataka Tourism Society extends heartfelt gratitude to all participants, partners, and stakeholders whose support made the Gujarat Series a resounding success.

The post Karnataka Tourism Society Concludes Successful Gujarat Series B2B Roadshows with Over 600 Buyers appeared first on Karnataka Tourism Society (KTS).

The event was inaugurated by Dr. Trilok Chandra, IAS, Secretary to the Government, Tourism Department; Ms. Sandhya Haridas, Director, India Tourism – Bengaluru; Mr. Syama Raju, President, KTS; Mr. S. Mahalingiaha, Vice President, KTS; Mr. Jagadeesh, Secretary, KTS; along with KTS Office Bearers and stakeholders.

The initiative was part of a broader effort to promote Karnataka’s lesser-known destinations by creating awareness, fostering collaboration, and enhancing the visibility of the Kalyan Karnataka region as a unique tourism hub. The region — comprising Bidar, Kalaburagi, Yadgir, Raichur, Koppal, and Ballari — offers a rich blend of heritage, spirituality, crafts, and natural landscapes that remain relatively untapped in mainstream tourism circuits.

Highlights included:

• Destination Showcases spotlighting Bidar Fort, Bahmani tombs, Kalburgi Fort, Jama Masjid, and Vijayanagara-era heritage sites.
• Spiritual & Cultural Landmarks such as Gurudwara Nanak Jhira Sahib, Narasimha Jhira Cave Temple, and Sharan Basaveshwara Temple.
• Crafts & Traditions with a live demonstration of Bidriware handicrafts, globally acclaimed for their intricate silver inlay work.
• Nature & Wildlife experiences including blackbuck sightings in Bidar and eco-tourism potential in Ballari and Koppal.
• The program featured destination presentations, seller showcases, B2B meetings, and networking sessions with over 150 buyers and 20+ sellers from across Karnataka.

The workshop witnessed enthusiastic participation from leading tourism and hospitality stakeholders including: Clarks Inn – Hampi, Enrise by Sayaji – Kalburgi, Evolve Back – Hampi, Flymego Tours – Bidar, GI-Trips – Bidar, Hampi Feathers – Koppal, Hamsa Tours & Travels – Hospet, Heritage Resort Hampi – Vijayanagar, Hotel Om Sai – Basavakalyana, Hyatt Place – Hampi, India Tourism Bengaluru, Inspira by SRS Resort & Convention – Bidar, Jungle Lodges & Resorts, Karnataka State Tourism Development Corporation, Kishkinda Heritage Resort – Sanapur, Matri Heritage – Hampi, Pai’s Relax Inn – Hospet, Royal Orchid Kireeti – Hampi, Sidra World Tours & Travels – Kalaburagi, The Fortune by Swathi Group, Vijayashree Resort – Hampi, Vintage Retreat Resort – Bidar, and WelcomHeritageShivavilas Palace – Hampi.

Dr. Trilok Chandra, IAS, Secretary to the Government, Tourism Department, emphasized “The Kalyan Karnataka region, with its rich heritage and layered history, deserves greater visibility in India’s tourism landscape. Recognizing this, the Government has initiated several programs under the Karnataka Tourism Policy 2024–29, focusing on destination development, heritage conservation, and community participation. These efforts will enhance awareness of the region, strengthen stakeholder collaboration, and create meaningful livelihood opportunities for local communities — outcomes that will ensure balanced regional growth.”

Mr. Syama Raju, President – Karnataka Tourism Society, added, “Kalyan Karnataka is a region of immense potential. By bringing together stakeholders under one platform, we are not only promoting destinations but also empowering local communities through tourism. The enthusiastic participation of buyers and stakeholders reinforces our vision to position the region as a vibrant tourism hub. We expect this engagement to translate into stronger trade interest, with tour operators including Kalyan Karnataka in their itineraries, thereby boosting brand positioning and expanding tourism circuits across Karnataka. This initiative reflects our commitment to sustainable and inclusive growth, and we foresee balanced regional development as more circuits are diversified, creating livelihood opportunities and strengthening Karnataka’s tourism narrative.”

Mr. D. Venkatesan, Regional Director – India Tourism, South, remarked “The Ministry of Tourism is proud to support initiatives that highlight lesser-known circuits like Kalyan Karnataka. This region, with its forts, temples, crafts, and living traditions, represents the diversity of India’s tourism offering. By engaging the travel trade through workshops and B2B meetings, we are ensuring that destinations such as Bidar, Kalaburagi, and Ballari find their rightful place in itineraries and promotions. Such initiatives align with the Dekho Apna Desh campaign, encourage domestic travelers to explore hidden gems, and generate livelihood opportunities for artisans and local communities. They also strengthen stakeholder collaboration and contribute to the long-term goal of balanced regional development, ensuring that Kalyan Karnataka emerges as a vibrant hub of heritage, culture, and sustainable tourism.”

The Karnataka Tourism Society expressed gratitude to all participants for their active engagement and reaffirmed its mission to promote inclusive and sustainable tourism development across the state.

The post Explore Kalyan Karnataka Workshop & B2B Meeting Concludes Successfully in Bengaluru appeared first on Karnataka Tourism Society (KTS).

CONNECT 2026 was organised as an interactive session with travel, tourism, and hospitality stakeholders from Bengaluru Urban, Bengaluru Rural, Bengaluru South (Ramanagara), Kolar, Chikkaballapura, and Tumakuru districts. The program also included a felicitation segment recognising contributors to the success of the Karnataka International Travel Expo (KITE 2025), whose efforts elevated Karnataka’s visibility on the global tourism stage.

The event was graced by the presence of:

Shri. H.K. Patil, Hon’ble Minister for Law, Justice, Human Rights, Parliamentary Affairs & Legislation, and Tourism

Shri. K.V. Thrilok Chandra, IAS, Secretary to the Tourism Department, Govt. of Karnataka

Shri. Prashant Kumar Mishra, IAS, Managing Director, Karnataka State Tourism Development Corporation Ltd.

Shri. Prashant Shankhinamath, IFS, Managing Director, Jungle Lodges & Resorts Ltd.

Alongside government leaders, KTS office bearers and stakeholders from across the tourism and hospitality sector of the participating districts were present, underscoring the collaborative spirit of CONNECT.

Mr. K. Syama Raju, President of KTS in his welcome address said, “CONNECT is about building bridges—between destinations and communities, between government and industry, and between tradition and innovation. Our collective mission is to showcase Karnataka’s rich cultural heritage and natural beauty to the world, while creating opportunities that empower local communities and strengthen the tourism ecosystem.”

Shri. K.V. Thrilok Chandra, IAS,Secretary to the Tourism Department, Govt. of Karnataka addressing the gathering said, “Karnataka offers immense opportunities for investors and stakeholders across eco-tourism, heritage conservation, adventure tourism, and hospitality infrastructure. Through our Tourism Policy 2024–29, we are committed to creating a robust ecosystem that balances growth with sustainability, while ensuring community participation and global visibility for Karnataka as ‘One State, Many Worlds’. The policy is anchored on nine strategic pillars—ranging from infrastructure development and skill training to sustainable tourism and digital initiatives. We have identified 25 tourism themes and 44 priority projects, backed by subsidies, concessions, and incentives to encourage private participation. Our goal is to attract over ₹7,800 crore in direct investments, create 1.5 lakh jobs, and showcase Karnataka in at least 50 global tourism events. By strengthening PPP models and institutional mechanisms, we aim to transform Karnataka into one of the top three states for domestic tourism and among the top five for foreign tourist visits by 2030.”

Mr. S. Mahalingaiah,Vice President of KTS said, “Over the past year, KTS has worked tirelessly to strengthen Karnataka’s visibility through B2B roadshows across Coimbatore, Cochin, Madurai, Salem, Indore, Nagpur, Aurangabad, Nashik, and Pune. These initiatives connected over 1,200 buyers with 70+ stakeholders, creating new linkages across regions. Equally significant was the success of KITE 2025, organised in February 2025, which brought together 130 exhibitors, 100 international buyers, 250 domestic buyers, and extensive coverage by international and national media. At CONNECT 2026, we were pleased to felicitate the exhibitors, members, and officials whose tireless contributions made KITE 2025 a landmark event. Looking ahead, our focus is on expanding outreach through programs like Discover Bidar, Explore Kalyana Karnataka, and upcoming roadshows in Andhra Pradesh, Telangana, and Gujarat. These efforts will ensure Karnataka’s tourism sector continues to grow inclusively and sustainably.”

Hon’ble Tourism Minister, Shri H.K. Patil, while delivering the keynote address said, “Karnataka as a beautiful destination has much to offer. The recent discovery of the Lakundi gold treasure reminds us that Lakkundi was once a major economic and cultural center under the KalyanaChalukyas, renowned for its 150 temples and inscriptions. Many such places across Karnataka stand as living proof of the state’s rich heritage. For the inclusive development of tourism, all stakeholders must join hands. While the Government can initiate and facilitate a few key measures, it is through the collective strength and creativity of stakeholders that we can multiply these efforts manifold. That is why we are pushing forward the PPP model—so that private enterprise, community participation, and government support can converge to unlock Karnataka’s full tourism potential.”

CONNECT – 2026 Bengaluru concluded with a call to action: to build bridges, strengthen networks, and showcase Karnataka’s rich cultural heritage and natural beauty to the world. The felicitation program for KITE 2025 contributors stood as a symbolic gesture of partnership between government and industry, reinforcing the shared commitment to elevate Karnataka’s tourism on the global stage.

For media queries, please contact:

Mr. S. Mahalingaiah, Vice President, KTS – 98451 18222

Mr. H. Jagadeesh, Secretary, KTS – 98444 14383

Email: karnatakatourismsociety@gmail.com

The post CONNECT 2026 – Bengaluru: Karnataka Tourism Society Hosts Landmark Stakeholder Meet appeared first on Karnataka Tourism Society (KTS).

The series witnessed an overwhelming response from the travel trade community, with a total buyer turnout of 700 across all five cities. Travel agents, tour operators, and hospitality stakeholders engaged in interactive sessions and networking opportunities, exploring Karnataka’s diverse offerings from 32 stakeholders – spanning heritage and culture, eco-tourism, wellness, and adventure.

Organized with the valued support of the Ministry of Tourism, Government of India, the Department of Tourism, Government of Karnataka, Mysore Sales International Ltd. (MSIL), Jungle Lodges & Resorts Ltd. (JLR), and the Karnataka State Tourism Development Corporation (KSTDC), along with leading hotel chains and destination management companies, the roadshow provided a dynamic platform for strengthening tourism partnerships and expanding market reach.

Reflecting on the success, Mr. K. Syama Raju, President, Karnataka Tourism Society, said:
“This Central India Roadshow Series has been a landmark initiative for Karnataka Tourism Society. By engaging directly with the travel trade in Indore, Nagpur, Aurangabad, Nashik, and Pune, we have built bridges of collaboration and showcased Karnataka’s unmatched diversity. With strong partnerships, we are confident of creating new pathways for sustainable tourism growth.”

The initiative builds on the momentum of the recently concluded Southern India Roadshows, which drew over 500 buyers across four cities. Looking ahead, KTS is preparing forward-looking programmes including the Explore Bidar & Kalburgi Destination Orientation, the Discover Bidar FAM Tour, a Guide Training Programme at Bidar, and the Discover Chikmagalur Standalone B2B Event to highlight Karnataka’s coffee country and eco-tourism circuits.

In addition, KTS will be organizing B2B Roadshows in Andhra Pradesh and Telangana in the upcoming month, further strengthening regional tourism linkages. Later this year, key cities of Gujarat will host B2B Roadshows in August 2026, expanding Karnataka’s outreach to western India’s travel trade community.

With strong participation and institutional support, the Central India B2B Roadshow Series has reaffirmed Karnataka’s role as a leader in innovative, sustainable, and inclusive tourism promotion, paving the way for future collaborations and destination development.

The post Karnataka Tourism Society Successfully Concludes Central India B2B Roadshow Series appeared first on Karnataka Tourism Society (KTS).

Organized in collaboration with the Ministry of Tourism, Government of India, Department of Tourism, Government of Karnataka, Karnataka State Tourism Development Corporation (KSTDC), Jungle Lodges & Resorts Ltd. (JLR), and the South India Hotels & Restaurants Association (SIHRA), theSalem roadshow brought together 42 leading stakeholders from Karnataka’s tourism sector.

The event held in Radisson Hotel-Salemwitnessed an enthusiastic turnout of over 100 buyers from Salem’s travel trade fraternity, including tour operators, travel agents, and hospitality leaders. Interactive sessions, destination presentations, and promotional video screenings showcased Karnataka’s diverse tourism circuits—from UNESCO World Heritage Sites and heritage towns to wildlife sanctuaries, eco-tourism retreats, pristine beaches, and adventure destinations.

The participating stakeholders wereAmritara Hotels & Resorts, Apna Holidays, Bigtravels, Blue Bird Travels, Blueearth Hospitality Pvt. Ltd, CGH Earth Hotels, Cintacor Island Resort, Club Mahindra, Coorg Cliffs Resort & Spa, Coqueiros Beach Cottages, Denissons Beach Resort – Kumta, Evolve Back Resorts, Heritage Resort Hampi, Hotel Le Ruchi The Prince – Mysore, India Tourism, Jungle Lodges & Resorts Limited, Kaav Safari Lodge, Kadkani Resorts – Coorg, Karnataka State Tourism Development Corporation, Kimmane Luxury Golf Resort – Shivamogga, Laguna Water Sports & River Resort, Luxunlock Private Villas & Retreats, Malnad Shire An Eco Resort – Shivamogga, Manasa Water Park & Resort, Narayani Holidays & Conferences Pvt Ltd, Paul John Resorts & Hotels, Porcupine Castle Resort, Quality Holidays & Cars Pvt. Ltd., Rainforest Retreats Pvt Ltd, Safe Wheels Tours & Travels, Scylla Luxury Resort & Spa, Siddhartha Voyage Solutions, Skyway International Travels Pvt. Ltd., TGI Hotels & Resorts, The Serai Resort, The Sliver Sky Hotels & Resorts, The Tamara – Coorg, The Windflower Resorts & Spa, Tripbanao, Trivik Hotels & Resorts, WADA 1 and Woodstock Resorts.

Mr. K. Syama Raju, President of Karnataka Tourism Society, said “Karnataka offers an extraordinary year-round tourism experience, with globally recognized attractions such as UNESCO World Heritage Sites, pristine beaches, lush forests, and vibrant wildlife. Through this roadshow series, we aim to catalyze domestic inbound travel and strengthen Karnataka’s visibility among the travel trade in Tamil Nadu andKerala. It’s a strategic step to deepen regional partnerships and showcase the state’s unmatched tourism potential.”

Mr. D. Venkatesan, Regional Director (South), Indiatourism Chennai, said “With its diverse portfolio of tourism products, Karnataka is rapidly emerging as one of the most dynamic states for both leisure and business travel. Domestic tourism remains the backbone of our tourism economy, and initiatives like these roadshows are vital to unlocking its full potential. The initiative seeks to enhance inter-state tourism cooperation and strengthen domestic tourism promotion under the ‘Dekho Apna Desh’ campaign of the Ministry of Tourism. These roadshows offer an excellent platform for stakeholders to reconnect with the travel trade and engage meaningfully with prospective tourists.”

The campaign was successfully launched in Coimbatore on 25^thNovember with a turnout of 150 buyers, followed by Kochi on 26^thNovember engaging 200 buyers, and Madurai on 27^thNovember with 120 buyers. The Salem roadshow, with 100 buyers, concluded the series, ensuring strong regional outreach across Tamil Nadu and Kerala. Each city roadshow will highlight Karnataka’s unique tourism offerings—ranging from hill stations and heritage circuits to wildlife reserves and eco-adventure experiences—ensuring strong regional outreach across Tamil Nadu and Kerala.

In its next phase, KTS plans to expand the campaign to state capitals and Tier-2 cities across Central India, further strengthening Karnataka’s national tourism footprint and trade engagement.

The post Karnataka Tourism Society Hosts Destination Promotion B2B Roadshow in Salem appeared first on Karnataka Tourism Society (KTS).

Organized in collaboration with the Ministry of Tourism, Government of India, Department of Tourism, Government of Karnataka, Karnataka State Tourism Development Corporation (KSTDC), Jungle Lodges & Resorts Ltd. (JLR), and the South India Hotels & Restaurants Association (SIHRA), the Kochi roadshow brought together 42 leading stakeholders from Karnataka’s tourism sector.

The event held in Abad Plaza, MG Road, Kochi witnessed an enthusiastic turnout of over 200 buyers from Kerala’s travel trade fraternity, including tour operators, travel agents, and hospitality leaders. Interactive sessions, destination presentations, and promotional video screenings showcased Karnataka’s diverse tourism circuits-from UNESCO World Heritage Sites and heritage towns to wildlife sanctuaries, eco-tourism retreats, pristine beaches, and adventure destinations.

The participating stakeholders were Amritara Hotels & Resorts, Apna Holidays, Bigtravels, Blue Bird Travels, Blueearth Hospitality Pvt. Ltd, CGH Earth Hotels, Cintacor Island Resort, Club Mahindra, Coorg Cliffs Resort & Spa, Coqueiros Beach Cottages, Denissons Beach Resort – Kumta, Evolve Back Resorts, Heritage Resort Hampi, Hotel Le Ruchi The Prince Mysore, India Tourism, Jungle Lodges & Resorts Limited, Kaav Safari Lodge, Kadkani Resorts – Coorg, Karnataka State Tourism Development Corporation, Kimmane Luxury Golf Resort -Shivamogga, Laguna Water Sports & River Resort, Luxunlock Private Villas & Retreats, Malnad Shire An Eco Resort – Shivamogga, Manasa Water Park & Resort, Narayani Holidays & Conferences Pvt Ltd, Paul John Resorts & Hotels, Porcupine Castle Resort, Quality Holidays & Cars Pvt. Ltd., Rainforest Retreats Pvt Ltd, Safe Wheels Tours & Travels, Scylla Luxury Resort & Spa, Siddhartha Voyage Solutions, Skyway International Travels Pvt. Ltd., TGI Hotels & Resorts, The Serai Resort, The Sliver Sky Hotels & Resorts, The Tamara – Coorg, The Windflower Resorts & Spa, Tripbanao, Trivik Hotels & Resorts, WADA 1 and Woodstock Resorts.

Mr. K. Syama Raju, President of Karnataka Tourism Society, said “Karnataka offers an extraordinary year-round tourism experience, with globally recognized attractions such as UNESCO World Heritage Sites, pristine beaches, lush forests, and vibrant wildlife. Through this roadshow series, we aim to catalyze domestic inbound travel and strengthen Karnataka’s visibility among the travel trade in Kerala and Tamil Nadu. It’s a strategic step to deepen regional partnerships and showcase the state’s unmatched tourism potential.”

Mr. D. Venkatesan, Regional Director (South), Indiatourism Chennai, said “With its diverse portfolio of tourism products, Karnataka is rapidly emerging as one of the most dynamic states for both leisure and business travel. Domestic tourism remains the backbone of our tourism economy, and initiatives like these roadshows are vital to unlocking its full potential. The initiative seeks to enhance inter-state tourism cooperation and strengthen domestic tourism promotion under the ‘Dekho Apna Desh’ campaign of the Ministry of Tourism. These roadshows offer an excellent platform for stakeholders to reconnect with the travel trade and engage meaningfully with prospective tourists.”

The campaign was successfully launched in Coimbatore on 25th November, drawing an enthusiastic turnout of 150 buyers from the local travel trade. It will now continue to Madurai on 27th November with an anticipated turnout of 120 buyers, and will conclude in Salem on 28th November engaging 100 buyers. Each city roadshow will highlight Karnataka’s unique tourism offerings-ranging from hill stations and heritage circuits to wildlife reserves and eco-adventure experiences-ensuring strong regional outreach across Tamil Nadu and Kerala.

In its next phase, KTS plans to expand the campaign to state capitals and Tier-2 cities across Central India, further strengthening Karnataka’s national tourism footprint and trade engagement.

The post Karnataka Tourism Society Hosts Destination Promotion B2B Roadshow in Kochi appeared first on Karnataka Tourism Society (KTS).

Organized in collaboration with the Ministry of Tourism, Government of India, Department of Tourism, Government of Karnataka, Karnataka State Tourism Development Corporation (KSTDC), Jungle Lodges & Resorts Ltd. (JLR), and the South India Hotels & Restaurants Association (SIHRA), the Coimbatore roadshow brought together 42 leading stakeholders from Karnataka’s tourism sector.

The event held in IKON by Annapoorna Coimbatorewitnessed an enthusiastic turnout of over 150 buyers from Coimbatore’s travel trade fraternity, including tour operators, travel agents, and hospitality leaders. Interactive sessions, destination presentations, and promotional video screenings showcased Karnataka’s diverse tourism circuits—from UNESCO World Heritage Sites and heritage towns to wildlife sanctuaries, eco-tourism retreats, pristine beaches, and adventure destinations.

The participating stakeholders wereAmritara Hotels & Resorts, Apna Holidays, Bigtravels, Blue Bird Travels, Blueearth Hospitality Pvt. Ltd, CGH Earth Hotels, Cintacor Island Resort, Club Mahindra, Coorg Cliffs Resort & Spa, Coqueiros Beach Cottages, Denissons Beach Resort – Kumta, Evolve Back Resorts, Heritage Resort Hampi, Hotel Le Ruchi The Prince – Mysore, India Tourism, Jungle Lodges & Resorts Limited, Kaav Safari Lodge, Kadkani Resorts – Coorg, Karnataka State Tourism Development Corporation, Kimmane Luxury Golf Resort – Shivamogga, Laguna Water Sports & River Resort, Luxunlock Private Villas & Retreats, Malnad Shire An Eco Resort – Shivamogga, Manasa Water Park & Resort, Narayani Holidays & Conferences Pvt Ltd, Paul John Resorts & Hotels, Porcupine Castle Resort, Quality Holidays & Cars Pvt. Ltd., Rainforest Retreats Pvt Ltd, Safe Wheels Tours & Travels, Scylla Luxury Resort & Spa, Siddhartha Voyage Solutions, Skyway International Travels Pvt. Ltd., TGI Hotels & Resorts, The Serai Resort, The Sliver Sky Hotels & Resorts, The Tamara – Coorg, The Windflower Resorts & Spa, Tripbanao, Trivik Hotels & Resorts, WADA 1 and Woodstock Resorts.

Mr. K. Syama Raju, President of Karnataka Tourism Society, said “Karnataka offers an extraordinary year-round tourism experience, with globally recognized attractions such as UNESCO World Heritage Sites, pristine beaches, lush forests, and vibrant wildlife. Through this roadshow series, we aim to catalyze domestic inbound travel and strengthen Karnataka’s visibility among the travel trade in Tamil Nadu and Kerala. It’s a strategic step to deepen regional partnerships and showcase the state’s unmatched tourism potential.”

Mr. D. Venkatesan, Regional Director (South), Indiatourism Chennai, said “With its diverse portfolio of tourism products, Karnataka is rapidly emerging as one of the most dynamic states for both leisure and business travel. Domestic tourism remains the backbone of our tourism economy, and initiatives like these roadshows are vital to unlocking its full potential. The initiative seeks to enhance inter-state tourism cooperation and strengthen domestic tourism promotion under the ‘Dekho Apna Desh’ campaign of the Ministry of Tourism. These roadshows offer an excellent platform for stakeholders to reconnect with the travel trade and engage meaningfully with prospective tourists.”

Following the successful launch in Coimbatore, the campaign will travel to Kochi on 26^thNovember, where over 200 buyers are expected to attend, then to Madurai on 27^thNovember with an anticipated turnout of 120 buyers, and will conclude in Salem on 28^thNovember engaging 100 buyers. Each city roadshow will highlight Karnataka’s unique tourism offerings—ranging from hill stations and heritage circuits to wildlife reserves and eco-adventure experiences—ensuring strong regional outreach across Tamil Nadu and Kerala.

In its next phase, KTS plans to expand the campaign to state capitals and Tier-2 cities across Central India, further strengthening Karnataka’s national tourism footprint and trade engagement.

The post Karnataka Tourism Society Launches Destination Promotion B2B Roadshow in Coimbatore appeared first on Karnataka Tourism Society (KTS).

This strategic initiative is being carried out in collaboration with the Department of Tourism, Government of Karnataka, Ministry of Tourism, Government of India, Karnataka State Tourism Development Corporation (KSTDC), Jungle Lodges & Resorts Ltd. (JLR), and the South India Hotels & Restaurants Association (SIHRA).

As part of this campaign, curated Destination Promotion B2B Roadshows will be held in major South Indian cities of Tamil Nadu & Kerala to showcase Karnataka’s rich cultural heritage, hill destinations, natural attractions, wildlife reserves, and adventure tourism offerings.

The Destination Promotion B2B Roadshow will commence in Coimbatore on 25th November 2025, followed by events in Cochin on the 26th, Madurai on the 27th, and will conclude in Salem on 28th November 2025.

A total of 42 stakeholders from Karnataka will be actively participating in the B2B sessions, engaging with travel trade counterparts in each city. The anticipated buyer turnout is 150 in Coimbatore, 200 in Cochin, 120 in Madurai, and 100 in Salem.

The participating stakeholders are Amritara Hotels & Resorts, Apna Holidays, Bigtravels, Blue Bird Travels, Blueearth Hospitality Pvt. Ltd, CGH Earth Hotels, Cintacor Island Resort, Club Mahindra, Coorg Cliffs Resort & Spa, Coqueiros Beach Cottages, Denissons Beach Resort – Kumta, Evolve Back Resorts, Heritage Resort Hampi, Hotel Le Ruchi The Prince – Mysore, India Tourism, Jungle Lodges & Resorts Limited, Kaav Safari Lodge, Kadkani Resorts – Coorg, Karnataka State Tourism Development Corporation, Kimmane Luxury Golf Resort – Shivamogga, Laguna Water Sports & River Resort, Luxunlock Private Villas & Retreats, Malnad Shire An Eco Resort – Shivamogga, Manasa Water Park & Resort, Narayani Holidays & Conferences Pvt Ltd, Paul John Resorts & Hotels, Porcupine Castle Resort, Quality Holidays & Cars Pvt. Ltd., Rainforest Retreats Pvt Ltd, Safe Wheels Tours & Travels, Scylla Luxury Resort & Spa, Siddhartha Voyage Solutions, Skyway International Travels Pvt. Ltd., TGI Hotels & Resorts, The Serai Resort, The Sliver Sky Hotels & Resorts, The Tamara – Coorg, The Windflower Resorts & Spa, Tripbanao, Trivik Hotels & Resorts, WADA 1 and Woodstock Resorts.

Each roadshow will feature destination presentations, promotional video screenings, and interactive sessions highlighting Karnataka’s diverse tourism circuits—from heritage towns and hill stations to wildlife sanctuaries and eco-tourism experiences.

Mr. K. Syama Raju, President of Karnataka Tourism Society, said “Karnataka offers an extraordinary yearround tourism experience, with globally recognized attractions such as UNESCO World Heritage Sites, pristine beaches, lush forests, and vibrant wildlife. Through this roadshow series, we aim to catalyze domestic inbound travel and strengthen Karnataka’s visibility among the travel trade in Tamil Nadu and Kerala. It’s a strategic step to deepen regional partnerships and showcase the state’s unmatched tourism potential.”

Mr. D. Venkatesan, Regional Director (South), Indiatourism Chennai, said “With its diverse portfolio of tourism products, Karnataka is rapidly emerging as one of the most dynamic states for both leisure and business travel. Domestic tourism remains the backbone of our tourism economy, and initiatives like these roadshows are vital to unlocking its full potential. The initiative seeks to enhance inter-state tourism cooperation and strengthen domestic tourism promotion under the ‘Dekho Apna Desh’ campaign of the Ministry of Tourism. These roadshows offer an excellent platform for stakeholders to reconnect with the travel trade and engage meaningfully with prospective tourists.”

Representatives from KTS will engage directly with state tourism officials, travel company owners, and tour operators to foster regional partnerships and unlock new business opportunities.

In the next phase, KTS plans to expand this campaign to state capitals and Tier-2 cities across Central India, further strengthening Karnataka’s national tourism footprint and trade engagement.

The post Karnataka Tourism Society Launches Destination Promotion B2B Roadshow Campaign Across South India appeared first on Karnataka Tourism Society (KTS).

Karnataka is known for its diverse attractions and opportunities that it offers to travelers. The state has everything to offer other than snow clad mountains. It is indeed a traveler’s paradise.

KTS has been known for its partnership programmes with the Governments both at the State and the Central level. They have over a short period of time managed to create a distinct identity for themselves by getting some of their key programmes recognised

Needless to say that during these difficult times has taken the initiative to organise a vaccination drive for all concerned in the travel and tourism industry. This is indeed a commendable feat for the KTS and has been lauded by all.

We are committed to the states growth in travel and tourism and we are delighted with all the support that the Government has extended to us. As an industry tourism is one of the largest employers in the country, demonstrating the power of tourism and we are very certain that with the continued support that KTS is receiving, “we are on the way top as the most sought after destinations not only in the India but also overseas”, says Mr. Shyama Raju, the President of the KTS.

KT aims to promote destination(s) not only to the stakeholders within the state but also those outside thus enabling a wider depth in tourism related products for everybodys’ benefit. “Over a period of time we would be promoting the state, its attractions and the opportunities that it offers to international markets too”, says the Hon Secretary Mr. S. Mahalingaiah, Director of Skyway International Travels.

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CONNECT 2026 was organised as an interactive session with travel, tourism, and hospitality stakeholders from Bengaluru Urban, Bengaluru Rural, Bengaluru South (Ramanagara), Kolar, Chikkaballapura, and Tumakuru districts. The program also included a felicitation segment recognising contributors to the success of the Karnataka International Travel Expo (KITE 2025), whose efforts elevated Karnataka’s visibility on the global tourism stage.

The event was graced by the presence of:

Shri. H.K. Patil, Hon’ble Minister for Law, Justice, Human Rights, Parliamentary Affairs & Legislation, and Tourism

Shri. K.V. Thrilok Chandra, IAS, Secretary to the Tourism Department, Govt. of Karnataka

Shri. Prashant Kumar Mishra, IAS, Managing Director, Karnataka State Tourism Development Corporation Ltd.

Shri. Prashant Shankhinamath, IFS, Managing Director, Jungle Lodges & Resorts Ltd.

Alongside government leaders, KTS office bearers and stakeholders from across the tourism and hospitality sector of the participating districts were present, underscoring the collaborative spirit of CONNECT.

Mr. K. Syama Raju, President of KTS in his welcome address said, “CONNECT is about building bridges—between destinations and communities, between government and industry, and between tradition and innovation. Our collective mission is to showcase Karnataka’s rich cultural heritage and natural beauty to the world, while creating opportunities that empower local communities and strengthen the tourism ecosystem.”

Shri. K.V. Thrilok Chandra, IAS,Secretary to the Tourism Department, Govt. of Karnataka addressing the gathering said, “Karnataka offers immense opportunities for investors and stakeholders across eco-tourism, heritage conservation, adventure tourism, and hospitality infrastructure. Through our Tourism Policy 2024–29, we are committed to creating a robust ecosystem that balances growth with sustainability, while ensuring community participation and global visibility for Karnataka as ‘One State, Many Worlds’. The policy is anchored on nine strategic pillars—ranging from infrastructure development and skill training to sustainable tourism and digital initiatives. We have identified 25 tourism themes and 44 priority projects, backed by subsidies, concessions, and incentives to encourage private participation. Our goal is to attract over ₹7,800 crore in direct investments, create 1.5 lakh jobs, and showcase Karnataka in at least 50 global tourism events. By strengthening PPP models and institutional mechanisms, we aim to transform Karnataka into one of the top three states for domestic tourism and among the top five for foreign tourist visits by 2030.”

Mr. S. Mahalingaiah,Vice President of KTS said, “Over the past year, KTS has worked tirelessly to strengthen Karnataka’s visibility through B2B roadshows across Coimbatore, Cochin, Madurai, Salem, Indore, Nagpur, Aurangabad, Nashik, and Pune. These initiatives connected over 1,200 buyers with 70+ stakeholders, creating new linkages across regions. Equally significant was the success of KITE 2025, organised in February 2025, which brought together 130 exhibitors, 100 international buyers, 250 domestic buyers, and extensive coverage by international and national media. At CONNECT 2026, we were pleased to felicitate the exhibitors, members, and officials whose tireless contributions made KITE 2025 a landmark event. Looking ahead, our focus is on expanding outreach through programs like Discover Bidar, Explore Kalyana Karnataka, and upcoming roadshows in Andhra Pradesh, Telangana, and Gujarat. These efforts will ensure Karnataka’s tourism sector continues to grow inclusively and sustainably.”

Hon’ble Tourism Minister, Shri H.K. Patil, while delivering the keynote address said, “Karnataka as a beautiful destination has much to offer. The recent discovery of the Lakundi gold treasure reminds us that Lakkundi was once a major economic and cultural center under the KalyanaChalukyas, renowned for its 150 temples and inscriptions. Many such places across Karnataka stand as living proof of the state’s rich heritage. For the inclusive development of tourism, all stakeholders must join hands. While the Government can initiate and facilitate a few key measures, it is through the collective strength and creativity of stakeholders that we can multiply these efforts manifold. That is why we are pushing forward the PPP model—so that private enterprise, community participation, and government support can converge to unlock Karnataka’s full tourism potential.”

CONNECT – 2026 Bengaluru concluded with a call to action: to build bridges, strengthen networks, and showcase Karnataka’s rich cultural heritage and natural beauty to the world. The felicitation program for KITE 2025 contributors stood as a symbolic gesture of partnership between government and industry, reinforcing the shared commitment to elevate Karnataka’s tourism on the global stage.

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