Coimbatore, 25thNovember 2025: The Karnataka Tourism Society (KTS) today inaugurated its Regional Market Expansion Campaign with the first leg of the Destination Promotion B2B Roadshow in Coimbatore. This initiative marks the beginning of a four-city tour across Tamil Nadu and Kerala, aimed at positioning Karnataka as India’s premier tourism destination for the current travel season.
Organized in collaboration with the Ministry of Tourism, Government of India, Department of Tourism, Government of Karnataka, Karnataka State Tourism Development Corporation (KSTDC), Jungle Lodges & Resorts Ltd. (JLR), and the South India Hotels & Restaurants Association (SIHRA), the Coimbatore roadshow brought together 42 leading stakeholders from Karnataka’s tourism sector.
The event held in IKON by Annapoorna Coimbatorewitnessed an enthusiastic turnout of over 150 buyers from Coimbatore’s travel trade fraternity, including tour operators, travel agents, and hospitality leaders. Interactive sessions, destination presentations, and promotional video screenings showcased Karnataka’s diverse tourism circuits—from UNESCO World Heritage Sites and heritage towns to wildlife sanctuaries, eco-tourism retreats, pristine beaches, and adventure destinations.
The participating stakeholders wereAmritara Hotels & Resorts, Apna Holidays, Bigtravels, Blue Bird Travels, Blueearth Hospitality Pvt. Ltd, CGH Earth Hotels, Cintacor Island Resort, Club Mahindra, Coorg Cliffs Resort & Spa, Coqueiros Beach Cottages, Denissons Beach Resort – Kumta, Evolve Back Resorts, Heritage Resort Hampi, Hotel Le Ruchi The Prince - Mysore, India Tourism, Jungle Lodges & Resorts Limited, Kaav Safari Lodge, Kadkani Resorts - Coorg, Karnataka State Tourism Development Corporation, Kimmane Luxury Golf Resort - Shivamogga, Laguna Water Sports & River Resort, Luxunlock Private Villas & Retreats, Malnad Shire An Eco Resort - Shivamogga, Manasa Water Park & Resort, Narayani Holidays & Conferences Pvt Ltd, Paul John Resorts & Hotels, Porcupine Castle Resort, Quality Holidays & Cars Pvt. Ltd., Rainforest Retreats Pvt Ltd, Safe Wheels Tours & Travels, Scylla Luxury Resort & Spa, Siddhartha Voyage Solutions, Skyway International Travels Pvt. Ltd., TGI Hotels & Resorts, The Serai Resort, The Sliver Sky Hotels & Resorts, The Tamara – Coorg, The Windflower Resorts & Spa, Tripbanao, Trivik Hotels & Resorts, WADA 1 and Woodstock Resorts.
Mr. K. Syama Raju, President of Karnataka Tourism Society, said “Karnataka offers an extraordinary year-round tourism experience, with globally recognized attractions such as UNESCO World Heritage Sites, pristine beaches, lush forests, and vibrant wildlife. Through this roadshow series, we aim to catalyze domestic inbound travel and strengthen Karnataka’s visibility among the travel trade in Tamil Nadu and Kerala. It’s a strategic step to deepen regional partnerships and showcase the state’s unmatched tourism potential.”
Mr. D. Venkatesan, Regional Director (South), Indiatourism Chennai, said “With its diverse portfolio of tourism products, Karnataka is rapidly emerging as one of the most dynamic states for both leisure and business travel. Domestic tourism remains the backbone of our tourism economy, and initiatives like these roadshows are vital to unlocking its full potential. The initiative seeks to enhance inter-state tourism cooperation and strengthen domestic tourism promotion under the ‘Dekho Apna Desh’ campaign of the Ministry of Tourism. These roadshows offer an excellent platform for stakeholders to reconnect with the travel trade and engage meaningfully with prospective tourists.”
Following the successful launch in Coimbatore, the campaign will travel to Kochi on 26thNovember, where over 200 buyers are expected to attend, then to Madurai on 27thNovember with an anticipated turnout of 120 buyers, and will conclude in Salem on 28thNovember engaging 100 buyers. Each city roadshow will highlight Karnataka’s unique tourism offerings—ranging from hill stations and heritage circuits to wildlife reserves and eco-adventure experiences—ensuring strong regional outreach across Tamil Nadu and Kerala.
In its next phase, KTS plans to expand the campaign to state capitals and Tier-2 cities across Central India, further strengthening Karnataka’s national tourism footprint and trade engagement.